As a freelance web developer, I don’t offer a “magic recipe” for SEO, but a structured strategy that combines technical work, content, and performance.
Every project is different: results always depend on your market, your content, and your site’s history. My role is to create the solid technical foundation you need so you can really benefit from organic search. As a freelance developer based in Burgundy, I offer a complete SEO strategy that combines technical optimisation, structured content, and performance.
An SEO approach focused on technical work and content
I focus on everything that helps your site be easily understood, crawled, and indexed by search engines, without promising the impossible.
Clear page structure
Logical site tree, clean URLs, intuitive navigation, and a content hierarchy (H1, H2, H3) designed for humans and for search engines.
Meta tags and structured data
Titles and meta descriptions optimised for your main services and local area, and schema (LocalBusiness, Service, FAQ, Article…) added when it makes sense.
Performance and Core Web Vitals
Custom themes (Timber / Twig), optimised assets, controlled scripts, appropriate images and smart loading to improve speed and the browsing experience.
On‑page SEO
Applying best practices on your key pages: clear titles, readable copy, internal linking, quality outgoing links, and alt text for images.
Clean technical base
Correct configuration of WordPress, permalinks, redirects, sitemaps, robots.txt, and integrating your SEO plugin (Rank Math, SEOPress, etc.) into an overall strategy.
SEO is a team effort
A site can be technically perfect and still fail to rank if the content isn’t there. If that’s your situation, I’ll tell you clearly and we’ll define concrete next steps together: new pages, FAQs, case studies, blog, etc.
You know your customers
Your business, your clients, their questions, and their objections.
I handle structure and performance
The structure, performance, and tools that help your content have as much impact as possible.
A multi‑step process
I don’t sell a one‑size‑fits‑all “SEO package”. I follow a flexible process that I adapt to your situation.
1. Initial audit
Analysis of your current site: technical setup, performance, structure, content, SEO configuration. We identify what’s already working and what’s holding you back.
2. Prioritising actions
Together we define priorities: fixing technical issues, improving speed, reworking key pages, creating new content, and so on.
3. Technical implementation
Work on the theme (or a redesign if needed), performance optimisation, SEO plugin settings, sitemaps, redirects, structured data, and integrating any necessary third‑party tools.
4. Content improvement
Guidance on how to structure your key pages (home, services, contact, key landing pages). I can give you page outlines and suggestions for sections to add, which you or your copywriter can then fill.
5. Follow‑up and adjustments
Once the foundation is in place, we monitor how things evolve (traffic, impressions, most‑visited pages) and adjust over time. SEO is a long‑term effort, not a sprint.
Transparency and realism
I prefer to avoid:
- Promises like “guaranteed first position in X weeks”
- Made‑up percentages just to look impressive
- Guarantees that ignore competitors or your actual content
Instead, what I can promise you is:
- A site that is technically healthier and more pleasant to use
- A strategy aligned with your goals (better structuring your contact enquiries, supporting your sales, working on your local visibility, etc.)
- Clear communication about what depends on me (technical setup, structure, performance) and what depends on you (content, positioning, consistency)
Types of projects I work with
- SMEs and independents who want a site that is fast, clean, and sustainable, not just “pretty”.
- E‑commerce shops (WooCommerce, PrestaShop, etc.) that need a solid technical foundation before working on acquisition.
- More advanced projects with Laravel, APIs, or a headless architecture, where SEO needs to be considered alongside the technical work.
Want to move your site in the right direction?
If you’re looking for someone who “guarantees first position in a month”, we probably won’t be a good match. But if you’re looking for a developer who structures your site for the long term, improves performance, and supports you with a realistic SEO strategy, then let’s talk.
